COMPANY BACKDROP

vFairs aims to transform the events industry by changing how people come together to exchange ideas on topics of interest.

We do this by empowering organizations to move away from expensive, limiting, and tedious physical events and host hassle-free online event experiences instead. Virtual events prove to be far more cost-effective, scalable, productive, and measurable. Most of all, they remove the need for people to be at a specific physical location making it very convenient.

vFairs has helped top organizations like Nestle, T-Mobile, Cornell University, 3M, American Airlines and several others host amazing Virtual Career Fairs, Online Trade shows, Virtual Open Days and more.

The vFairs platform is leading the way by breaking barriers in the events industry. Our traction can be seen by the fact that we were featured in the top 100 fastest-growing SMB startups in North America by Latka Magazine.

Interested in changing how the world hosts events? Let’s do it together at vFairs.

What we do

vFairs helps the world’s leading organizations host epic online events. We offer an online events platform that enables organizations to connect with audiences all over the world at scale. Event organizers are able to gain massive reach, create memorable impact with rich 3D designs, and vFairs serves as an engaging destination where attendees can interact and network using the best-in-class chat and webinar tools.

ABOUT THE ROLE

We are looking for a prolific and talented content creator to write and produce various types of content to expand our company’s digital footprint, drive awareness and, in turn, generate qualified leads. This role requires a high level of creativity, great communication skills, attention to detail, and project management skills.

RESPONSIBILITIES

  • Research the product domain thoroughly and drive the ideation process to come up with creative content ideas ranging from industry best practices, thought leadership pieces, list-based breakdowns and how-to articles
  • Develop a detailed editorial calendar that charts out content activities over time
  • Write amazing copy across all kinds of content types including blog posts, articles, guest blogs, Q&A, Press releases, marketing collateral, flyers and brochures. The ideal candidate should have intense passion for writing high-impact copy on any canvas imaginable.
  • Promote produce content on Social Media with appropriate imagery
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Blog on an ongoing basis to attract site visitors, nurture leads and keep existing customers engaged
  • Work with Product Marketing to develop compelling copy for the product website, email marketing and social media posts
  • Work with Sales to develop copy for sales pitch decks and product manuals

REQUIREMENTS

  • BA/BS degree or equivalent working experience.
  • Past experience producing content for the web, preferably for marketing products.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Exposure to social media account management
  • Ability to learn publishing tools like Wordpress, Hootsuite and BufferApp
  • Bonus skills: Experience with Canva, Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).